Badmouthing The Competition...

Badmouthing your competition rather than defining your strengths of service or the quality of your product usually means you do not have anything worthy to talk about. And if not, why on earth would anyone want to buy anything from you?

One thing that can kill a sale faster than anything is when you have a somewhat sophisticated buyer and you rant and rave about how bad, dishonest, over priced or what junk that your competition is selling in the market. And here's the thing. We have a competitor who does exactly that. Their main sales approach is to badmouth us, and not just once and a while, but constantly! What he doesn't realize is that this week alone we signed three new orders from customers who do not like his approach to selling.

No wonder so many people dislike salesmen, me included. It's the way they act and the BS and badmouthing they promote. Look, anyone can badmouth the competition, but if there is going to be any badmouthing of the competition let the customer do it and simply say; I understand how you feel and then move on.

Badmouthing. I don't like it and I don't do it. I wonder when our competition will catch on? Your thoughts?