Export Inquiries: Are They Really Worth The Effort?
In our experience here at Provincial Partitions we estimate that 1 in every 100 enquiries from other countries actually result in a sale. What does that mean? Well, in a nutshell, we take them “all” seriously. I'm reminded of a client who enquired about one of our less popular product lines. Oddly, it's a product that we have struggled with for various reasons. But he persisted and has become one of our most valued clients. After we did a few shipments with the customer one day at lunch I asked him, “Why did you choose us?” His answer was “I came to Canada to find a supplier and you were the only one who took me seriously!” Anyone with a product or service can export, or at least attempt to export. But success is far from guaranteed. At the best of times exporting can be a complex and challenging process. If you're willing to go the extra mile, it often pays off. That's why we try for them all even though our ratio is still 1 out of 100! Your thoughts?
In our experience here at Provincial Partitions we estimate that 1 in every 100 enquiries from other countries actually result in a sale. What does that mean? Well, in a nutshell, we take them “all” seriously. I'm reminded of a client who enquired about one of our less popular product lines. Oddly, it's a product that we have struggled with for various reasons. But he persisted and has become one of our most valued clients. After we did a few shipments with the customer one day at lunch I asked him, “Why did you choose us?” His answer was “I came to Canada to find a supplier and you were the only one who took me seriously!” Anyone with a product or service can export, or at least attempt to export. But success is far from guaranteed. At the best of times exporting can be a complex and challenging process. If you're willing to go the extra mile, it often pays off. That's why we try for them all even though our ratio is still 1 out of 100! Your thoughts?
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